Effective Date: 27/Aug/2026   |   Last Updated: August 2026

Superb Travel & Cruise (“Superb Travel & Cruise,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect through our website, superbtc.com, and our cruise, flight, hotel, and car rental booking process, how we use and share it, how we protect it, and the choices and rights available to you. By visiting our website, using our flight, hotel, car, or vacation search tools, submitting a booking form, or otherwise providing us with information, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect information you provide directly to us when you request a quote, complete a booking form, or communicate with your travel agent, as well as information generated in the course of arranging and confirming your cruise. This includes:

a. Booking and Identity Information

  • Full name, contact details (mailing address, phone number, email address)
  • Booking confirmation details and itinerary information
  • Proof of identification required for boarding, which may include a certified copy of a birth certificate, government-issued photo ID, state-issued identification card, state-issued driver’s license, or valid U.S. passport
  • Boarding pass and travel document information

Identification requirements apply to all guests aged 16 and older. We collect only the identification information necessary to confirm your booking and satisfy cruise line and port authority boarding requirements.

b. Payment Information

  • Payment method details for checks, credit cards, debit cards, and money orders made payable to Superb Travel & Cruise
  • Billing name and address associated with the payment method
  • Refund processing details, for cancellations processed once all transactions with the cruise line have been completed

We do not sell payment card information you provide to us. Where possible, payment card data is processed through secure, PCI-compliant channels and is retained only as long as necessary to complete and reconcile your transaction.

c. Medical and Accessibility Information

If you choose to disclose special medical needs, dietary requirements, mobility concerns, or other health-related accommodations, we collect this information solely to communicate it to your travel agent and, where necessary, the cruise line, so that appropriate crew members can be prepared to assist you. Providing this information is entirely voluntary and is intended to help ensure a safer, more comfortable, and enjoyable cruise experience. We treat medical information as sensitive data and limit its use strictly to the purpose of coordinating your travel accommodations.

d. Travel Insurance Information

If you elect to purchase optional travel insurance, we collect the information necessary to enroll you in coverage and may share relevant booking details with the insurance provider to process your policy or any claim you file.

e. App and Account Information

If you download a cruise line’s official app from the App Store or Google Play Store and register an account, the cruise line — not Superb Travel & Cruise — collects and controls the information you provide during that registration, including access to booking information, travel documents, boarding passes, luggage tags, and cruise updates. We encourage you to review the applicable cruise line’s own privacy policy before registering.

f. Flight, Hotel, and Car Search Information

When you use the flight, hotel, car, or vacation search tools on superbtc.com — including round trip, one-way, multi-city, preferred airline, or direct flight searches — we collect the search criteria you enter (such as origin, destination, travel dates, and airline preferences) in order to return relevant results and, where you choose to proceed, to complete a booking on your behalf.

g. Information Collected Automatically

  • IP address, browser type, device type, and operating system
  • Pages visited, referring website, and time spent on our site
  • Cookies and similar tracking technologies (see Section 5 below)

2. How We Use Your Information

We use the information we collect to:

  • Process, confirm, and manage your cruise booking, including verifying that your booking confirmation and travel details are accurate
  • Complete and expedite the cruise booking form and forward required information to the cruise line within specified timeframes
  • Process payments, issue receipts, and mail refunds once cancellations are finalized with the cruise line
  • Verify identification and boarding eligibility in accordance with cruise line and port authority requirements
  • Communicate special medical, dietary, mobility, or accommodation needs to your travel agent and the cruise line
  • Facilitate optional travel insurance enrollment and claims
  • Send booking confirmations, itinerary updates, boarding documents, and important scheduling information
  • Respond to inquiries and provide customer service
  • Improve our website, services, and customer experience
  • Comply with applicable legal, regulatory, and port authority requirements

3. How We Share Your Information

We do not sell your personal information. We share your information only as necessary to arrange and support your cruise, including with:

  • Cruise lines, to confirm bookings, verify identification and boarding eligibility, and provide medical, dietary, or accommodation information you have disclosed
  • Payment processors and financial institutions, to process payments and issue refunds
  • Travel insurance providers, if you elect to purchase optional coverage
  • Government and port authorities, where required for identification, boarding, or security purposes
  • Service providers who support our business operations (for example, IT hosting and customer communication tools), under obligations to protect your information
  • Legal or regulatory authorities, where required by law, subpoena, or to protect the rights, property, or safety of Superb Travel & Cruise, our passengers, or others

Cruise line mobile apps are operated independently by the respective cruise lines. Any information you provide directly within a cruise line’s app is governed by that cruise line’s own privacy policy, not this Policy.

4. Travel Documents and Identification

All passengers are required to have proof of identification and a boarding pass before boarding a cruise ship. Acceptable forms of identification may include a certified copy of a birth certificate, a government-issued photo ID, a state-issued identification card, a state-issued driver’s license, or a valid U.S. passport. For information about obtaining or renewing a U.S. passport, visit the U.S. Department of State Passport website or your local Post Office.

These identification requirements apply to all guests aged 16 and older. We recommend verifying the specific documentation requirements for your cruise before traveling. We retain copies of identification and travel documents only as long as necessary to complete your booking and satisfy boarding and regulatory requirements, and we recommend retaining your own copy of any completed booking form for your records.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to operate the site, remember your preferences, understand how visitors use our website, and improve our services. When you first visit superbtc.com, you will be presented with a cookie consent banner where you can Accept All, Reject All, or Customize your preferences. The categories of cookies we use are:

  • Necessary Cookies — always active; enable essential site features such as secure log-ins and consent preference adjustments, and do not store personal data
  • Functional Cookies — support features such as content sharing on social media, collecting feedback, and enabling third-party tools
  • Analytical Cookies — track visitor interactions and provide insights on metrics such as visitor count, bounce rate, and traffic sources
  • Advertisement Cookies — deliver personalized ads based on your previous visits and help us analyze the effectiveness of ad campaigns

You may update your cookie preferences at any time through our cookie consent tool, or control cookies through your browser settings, including blocking or deleting cookies. Disabling non-necessary cookies may affect certain features of our website but will not prevent you from browsing the site or contacting us to complete a booking.

6. Data Retention

We retain personal information for as long as necessary to fulfill your booking, comply with legal, tax, and regulatory obligations, resolve disputes, and enforce our agreements. Identification and medical information disclosed for boarding or accommodation purposes are retained only as long as needed for those purposes and are not used for any unrelated purpose.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Payment information is handled through secure processing channels. While we take reasonable steps to protect your information, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Your Choices and Rights

Depending on your location, you may have rights to access, correct, update, or request deletion of your personal information, to object to or restrict certain processing, and to receive a copy of your information in a portable format. Providing medical, dietary, mobility, or other accommodation information is always voluntary. Travel insurance is optional. To exercise any of these rights or ask questions about your information, contact us using the details in Section 11 below.

9. Children’s Privacy

Our website and services are not directed to children under 16, and we do not knowingly collect personal information from children under 16 except as necessary identification information provided by a parent or guardian as part of a family booking. If you believe a child has provided us with personal information without appropriate parental consent, please contact us so we can address it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. Any changes will be posted on this page with a revised “Last Updated” date. We encourage you to review this Policy periodically.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us at:

Superb Travel & Cruise

Hephzibah, GA 30815

(706) 284-4641

cma@superbtc.com